Advertising Techniques Infographic

Brand Summary- Makes the brand's benefits and specialities clear. For example, Apple discuss the key features of their new phone when it is released.

Brief- Clear and to the point. Concise and keeps the customer interested swell as being cost effective.

Including Rhymes- Sticks in the mind and is easy to remember. For example, Go Compare advert.

Repetition of brand name- Repeating something three times or more helps it to become memorable.

Alliteration- Similar to rhyming. For example, Maybe it's maybelline.

Use of second person- Consumer feels spoken to personally and involved in the product or identity on offer.
Use of every/always- Indicates the company's unswerving commitment.

Present Tense- Universality/Timelessness

Imperatives- Assertive demands designed to sweep the consumer along in agreement. For example, You must or you mustn't.

Use of Capitals- For emphasis to make something fell much better than it is.

Humour- Consumers are entertained, so tend to be well disposed towards the brand.

Use of puns/word play- Gives a second layer of meaning to impress the consumer with its smartness and novelty.





"makes the man"- Alliteration

The advert is trying to use smartness to appeal to the male target audience so it uses a pun/word play to draw in customers


This advert for Just Eat uses Humour, includes rhymes, Uses a famous song by backstreet boys as the tune and changes the words to suit the theme of the advert. Mentions the brand name t the end of the advert s a short summary of what it is about. Uses colour and then changes to black and white and then back as a form of intertextuality and reinstates the theme as using the tune from the backstreet boys song called Rock your body.



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