What is an advertising campaign?

What is a campaign?

A campaign is a method of targeting a brands target audience by using different channels to make sure that their message gets seen.

Brand Identity

• The brand may already have a brand identity. This may comprise of a logo, colours or slogan. The brand identity will be used to help the audience distinguish between their brand and a competitor who may provide similar services.

The Advertising Agency's Role

• Understanding the brand- The advertising agency will create an advertising campaign to help the brand communicate a particular message. 
• Creating a Creative Concept- It is the role of the advertising agency to create a creative concept for the campaign. This will consist of a simple idea which will be interpreted and modified for each channel or media type, This theme will connect all the elements of the campaign to draw attention to the brand and solve their business problem. 

Different Channels

• An advertising campaign is a series of advertisement messages that share a single idea and theme. Advertising campaigns appear in different media across a specific time frame. Advertising agencies will strategically plan the best methods to communicate to the brand's target audience. The method or channels they use will depend on the audience. The advertising agency will identify where the audience spend time and the best way to guarantee they will engage with the advertisement. To reinforce this advertisement the agency will use other channels which will mirror the messages, colours and slogan of other advertisements.